Emilia Doerr, WMT’s Client Treatment Specialist, turned me on to a brilliant entrepreneur, speaker, wild web man, marketing/PR guru, and superstud who made toilet paper a marketing inspiration. 

Mike Michalowicz (pronounced Mi-COW-Low-Witz) is best known as “The Toilet Paper Entrepreneur.”  In the name of Independence Day, Mike asked serial entrepreneurs to share their entreprenurial independence story.  My entrepreneurial independence snippet was featured on Mike’s site and I wanted to share it here, on our blog, as one more reminder to appreciate how liberating our work can be!!

Entrepreneur Independence - DECLARED!

I claimed my professional Independence the minute our website, www.webmarketingtherapy.com went live. Launching A Virtual Company Was My Professional Liberation!  Seeing my blood, sweat and tears launch into a real virtual company was so liberating. No more senior management, ever again!!!  At WMT, this is not my company, it is OUR company.  It is a self-directed team, driven by the wild web women and our partners (you!)  I relish the ability to create my own professional destiny (every day!) and support my team, clients, students, WMT members and partners as they claim theirs.

Entreprenurial independence is a personal and professional privilege and I wouldn’t trade it for the world.

Our country was founded on entrepreneurial spirit.  Whether we work for ourselves, as contractors or at companies, full time, part time or maybe not at all (as lots of professionals are inbetween jobs, building businesses, relaunching their professional destiny) we are all running businesses and acting as entrepreneurs…

Do you have an Entrepreneurial Independence story or words of wisdom? 

Happy 4th Wild Web People!

Hugs,
The Wild Web Team at Web Marketing Therapy

“After a time, you may find that ‘having’ is not so pleasing a
thing, after all, as ‘wanting.’ It is not logical, but it is
often true.”
– Mr. Spock, Star Trek

Happy Fourth of July!

Remember the days when internet experts shouted to build portal websites everywhere. With the exception of few well-done sites, you just can’t build a website about everything. Just like in the real world, a jack of all trades is a master of none.
Most websites and blogs have switched to niche sites. The question really isn’t whether you occupy a niche, but rather how much obscure arcane stuff you know about the topic, how much of an expert you are about it. If you live and breathe a topic and have a forum full of co-enthusiasts, you have a niche and therefore, a niche website that can thrive.
When you have a niche website, naturally you want the website to be among the first results in any search engine, with Google currently the “master” of the search. SEO, or search engine optimization, is the way to get there.
A good niche website doesn’t use SEO as we conventionally understand it. It uses what are known as traditional meta keywords that are the same throughout the entire site, as well as the same title tag. It uses major keywords with a natural frequency, as well as keywords that are commonly related to the main keyword.
But even without what we commonly know as SEO, the number of pages in a website as well as the number of backlinks a website has are a clear factor in a website’s rank. Oh, the world of SEO and website ranking can be a very confusing place. What makes a site come out on top within its niche can be quite baffling, in fact. So what makes it certain that your niche site will beat out the other random sites that only have a few pages on your topic? The natural usage of major keywords and related keywords throughout, as well as the use of your major keyword in your title tag. Using ancillary, or related keywords help as well. It is very important to use words that should show up very naturally in the topic that your write about. You can find these words by scanning search engine results in Google or your favorite search engine, using the Google keyword tool or the Overture search suggestion tool.
Using related keywords has more than an SEO benefit. Not only could it improve your search engine rankings, but you also make your content more comprehensive. Related keywords are points of reference for your readers! They help them get from point A to point B to point C – to triangulate where you’re coming from, where you are, and where you’re going. It’ll make your content much more readable, enjoyable and satisfying. And seeing your website’s ranking hit the top page of search results while increasing page hits/views is definitely much more enjoyable for you! For more useful tips & hints, please browse for more information at our website:-

www.huge-niche-keywords.com

www.niche-keywords.reprintarticlesite.com

Reid Goldsborough writes:

One of the catchphrases on the internet is “Information wants to be free.” This creates the impression that anything you come across online is free for the using. Not quite.

The same laws that protect intellectual property elsewhere can get you in trouble for appropriating someone else’s words, images, music, video, and so on

Source: Info Today Link-Up

Massive success in any MLM program requires that you build a large ‘downline’ of motivated representatives. While you should always work steadily and consistently to recruit new people into your network, you also need to know how to build your downline fast.
This is especially true when you are just starting out. The number one reason most people fail to profit from legitimate network marketing opportunities is that they don’t know how to build their downline quickly enough. Your downline holds the key to your profits.
So, what is the quickest way to build your downline?
The fastest, most effective approach is to use the Internet to generate leads! In other words, you can combine on-line, direct-marketing tactics with any MLM program. All you need is a web site and a good e-mail lead capture program.
It sounds almost too easy, right? Let’s take a look at the basic concept, then the steps involved, and you’ll see why this works.
The Basic Concept: On-line Recruitment is Easier
In the ‘old’ days of multi-level-marketing, you had to do a lot of footwork off-line. Selling products and recruiting new representatives required hunting down ‘leads’ wherever and however you could. Often, this meant trying to recruit friends or family, going door-to-door, hosting seminars, etc…
Doing it that way is a lot of hard work!
The Internet, however, completely revolutionizes the process of finding people who will be interested in your products, and in the business opportunity itself. This is because the Internet allows you to target the people who are already searching for a good multi-level program to join.
Also, because you’ll be following up with leads via e-mail, you get plenty of opportunity to persuade and convert them into active members of your team. You’ll even be able to educate them and keep them motivated so that they’ll build their downlines fast, too!
So, what are the steps in promoting an MLM the ‘direct-marketing’ way?
1 Get your own website address, and set up a ‘lead capture page’.
2 Send targeted traffic to that page.
3 Follow up with collected leads via autoresponder.
4 Track your ‘conversions’. You can create a separate e-mail list dedicated solely to members of your downline, and ask them to opt-in to it. Use this special downline-only list to teach your recruits how to set up their own lead capture pages.
The above four steps are at the heart of the method for building your downline as fast as possible.
Obviously, you’ll need to acquire certain skills like building web pages, learning how to use an autoresponder, etc.. — if you don’t already have them. This is more than can be covered here, but you can find plenty of help on-line for free. Just go to your favorite search engine and do a search for internet marketing forums.
Make sure you get this whole process automated, and you can duplicate it for any MLM program you’re involved in!